Giving Artists a Helping Hand

Giving Artists A Helping Hand

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Targetfollow has a long established connection with community-based arts projects, supporting artists and sponsoring exhibitions.

Sarah Cannell is the company's Arts Consultant as well as a professional landscape painter in her own right. Currently she curates four exhibitions a year at Norwich Theatre Royal which are sponsored by Targetfollow.
She says: 'Artists have to be East Anglian based and capable of producing between 25 to 35 pictures to exhibit - we have quite a big space to fill at the Theatre Royal.

'All the exhibitions are selling ones, and the Theatre Royal offers a very mixed demographic. I think we went from an opera audience to a Wind in the Willows one! So, over three months, a lot of people get to see the work.'


Sarah, who attended Falmouth College of Art, started to work for Targetfollow in 2003 and has organised many events for the company, including very popular exhibitions in the former Bally shoe factory on Hall Road in Norwich. 'We worked with the Norwich Fringe Festival to stage exhibitions with about 90 artists taking part and we also had around 30 artists with their own studios on the site.'

She says: 'Local artists have really benefitted from Targetfollow's support. There is very little space to exhibit in the city and the Theatre Royal provides them with a great platform.'

Sarah, originally from south Norfolk, plans the exhibitions up to two years ahead, to allow artists time to prepare themselves. At present landscape painter and Norwich School of Art and Design graduate Fiona Roberts is exhibiting until October 24.

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Fiona says: 'I love the Norfolk landscape, particularly the coastline, and painting it is like trying to fit a billboard onto a postcard - the sea and sky escape from the edges of the canvas.

'My paintings begin with long walks in all weathers, making sketches and colour notes, particularly around Stiffkey, Cley and Morston. The scenes I choose to paint can be luscious and enthralling during a summer's day - and returning to a familiar space in the winter months can inspire an altogether different narrative of cold lone walking.'

Future Theatre Royal exhibitions include:

  • Richard Matthews with his paintings of pantomime dames from November 11 until January 23 2015
  • Landscape painter Mary Spicer from January 24 until April 24 2015
  • Photographer Clive Dunn from April 24 until July 24 2015
  • Norwich 20 Group from July 24 until October 24 2015

Admission is free.